How to Make Regular Publishing Schedule

How to Make Regular Publishing Schedule

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If you don’t know where to start, check out many of the available free social media editorial calendar templates out there. Most are built on Google Sheets or in Excel and make it easy to customize a basic calendar for your organization’s needs.  A social media editorial calendar will give you a visual starting point for all your scheduled posts, making it easy to spot discrepancies or view the upcoming posts at a glance.

Here are some free social media editorial calendar resources to get you started:

MarketingNutz: templates to get you started
Brand Driven Digital: how to create a calendar from scratch
The Fundraising Coach: a list of templates and external sources
Of course, these are just a handful of resources. You can also use a content marketing editorial calendar that integrates social media promotion if that is easier. Writtent has a good list of content editorial calendar tools and plugins.


Choose a Content Types
As a few of the above resources mention, an important part for the social media publishing schedule process is determining the types of content you’ll regularly be promoting, as well as when they will be published. These could include not only topics or themes (e.g. Throwback Thursday or Trivia Tuesday), but also allows you to reserve space for specific posts, such as evergreen posts from your blog or event promotion reminders. Start by outlining how many posts are published on each network per week, and what each post’s topic or content type is.

A sample calendar for an organization that publishes on Facebook once per day might look something like this 

Monday: A self-promotional post about services

Tuesday: Reminder about event (perhaps the next workshop and where to get tickets)

Wednesday: External article that is of interest to target audience

Thursday: Throwback Thursday theme

Friday: Funny or interesting graphic or comic

Saturday: Evergreen blog post

Sunday: Trivia about industry or discussion question



As your social media publishing schedule continues to get more elaborate and personalized to your organization, consider experimenting with content to see what works best. Ask yourself these types of questions when looking over how each post did on your active social media networks:





  1. Does time of day affect engagement?
  2. Does frequency of posts increase or decrease visibility and engagement?
  3. What type of content is the most popular? Should there be more of this type of content in the editorial calendar?
  4. Do posts with custom graphics get better engagement and a higher CTR?
  5. And so on. These types of questions will get the ball rolling on how to best optimize your social media content in order to increase engagement, visibility, and audience numbers.

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